Company Background

In the beginning of 90’s, precisely in 1990, MAGSONS entered into the field of Supermarkets by pioneering its first store at Miramar. The Store was the brainchild of Kirit and Andrea Maganlal who discovered a niche business un-catered till then except by some unorganized players and public co-operative stores. The effective Store area was 800 sq ft and the project housed, apart from the Supermarket, a well appointed Hotel, Restaurant and Bar, a Bank ATM, a Pizzeria and Ice parlour and Florist services. In the absence of sufficient market exposure and the fact that life in the tiny, idyllic State of Goa was unhurried and more laissez-faire than commercial, it was nearly a decade later that MAGSONS turned around and broke even. Despite the challenges and hurdles along the way, the Group was consistently aggressive in retaining its core business values and promoting growth.

In 2007, MAGSONS entered into a strategic tie-up with petroleum giant Bharat Petroleum Corporation Ltd (BPCL) to run their consumer “In&Out” Store at the Oasis Petrol Pump in the heart of the Panaji city. In a short span of 5 years, the Store was awarded the “Vijesh 2010” Award by BPCL for the highest growth in In&Out Stores for 2009-10.

In 2009, the opening of the Caranzalem Store saw the Group’s entry into pure residential areas of the city where markets were limited to the density of surrounding inhabitants. MAGSONS saw the future in upcoming commercial projects in the area. However, due to slow pace of development in the locality, the store shut down in 2015.

In 2010, MAGSONS extended the tie-up with BPCL to open another store in Vasco at their petrol pump at Roy’s Auto Boutique. The port city of Vasco lacked premium and upmarket food products and we filled that gap most successfully in a small area of approx. 600 sq ft.

In 2011, the Group diversified into property management as a new vertical whereby the core business of running a convenience store within a bounded colony of residential flats/ apartments remained. Other than that, at Models Status, Dona Paula, we began operations of the Society Club House with multi gaming and health facilities and a Bar & Restaurant. This provided tremendous exposure and experience to the Group in handling multi-level service activities and opened avenues with other such Real Estate Developers and Builders.

In 2011, MAGSONS also undertook their most ambitious project of setting up a speciality store at Goa’s only upcoming Mall – the Caculo Mall at St Inez, Panaji. The Store was put over 2 floors covering approx. 6000 sqft of retail and storage area and with an investment in plant, equipment, furniture and fixtures of approx. Rs 2 crores. This Store had the city’s first fresh F&V section, fresh Fish and seafoods section and fresh poultry and meat areas. The Store carries a premium Wine and Liquor section and has a wide and exclusive range of imported chocolates.

In 2012, MAGSONS was invited by M/s Hindustan Petroleum Corporation Ltd (HPCL) to take over the running of a 2 storey convenience centre at their highway outlet at Nagoa Verna. This store caters to the shuttle crowds between Goa’s main cities of Margao and Panaji as also to the industrial estate of Verna.

In 2012, we also introduced the most advanced gourmet offering for South Goa at Varca. The Store is built on a 3 storey property with the lower floor exclusively catering to the gourmet and premium food categories

In 2013 we saw the addition of one more Store to the MAGSONS stable, at Zuarinagar on the Dabolim-MES College Junction. This Store now offers the entire range of our speciality “Freshline” produce and is proving to be a boon to the residents of the area.

2014 saw the addition of a new gourmet offering at Porvorim. This concept store has a uniquely modelled QSR facility (Pizza Mia) alongwith a wine store, and in-house bakery and an exclusive health and wellness food offering. The Store was shut in Oct 2017.

2015 Magsons opened their first exclusively franchised Store at Margao, the business capital of Goa. This store, located at Fatorda, Margao is run by a husband-wife team of Carlos and Faye Colaco and carries all the unique trademarks of any Magsons store.

2016 -2017, MAGSONS moves towards part centralizing its procurement and distribution systems through a central Distribution Centre.

In 2017 – 4th November, MAGSONS opens their new gourmet store offering at Candolim. This 700 sqft boutique store is located on the busy tourist street between Calangute and Sinquerim and is a full gourmet food store with fresh meats, fish and poultry, Wines, liquor and spirits and a range of imported food specialities.

In 2018 – Magsons takes over the running of an earlier supermarket at ANJUNA by the name of FAMILY MART. The Store spans 1200 sq ft and services asexclusive Retail Liquor Shop.

2018 – 1st April, MAGSONS opens its doors at Taleigao offering 3000sqft of one of the most pleasant shopping experiences covering gourmet foods, fresh F&V and a premium liquor store.

2019 – MAGSONS extends its hold in South Goa by introducing a state of the art modern store at Umiya Mercado on the Margao-Varca highway in Benaulim. Spread across 3400 sqft it is located in South Goa’s biggest mall. Featuring a modern ambience, MAGSONS offers its customers premium offerings in local and imported foods and beverages, cheese and pastries, a premium range of Liquor, Wines and Beers and a fresh line-up of poultry, fish, meats, cold cuts and Fruits and Vegetables.

2021 – Magsons opens their new store in Porvorim. This 2800sqft superstore is located on the busy street that leads to Calangute. The store offers a wide range of categories like Grocery, Staples, Frozen Food, Breakfast products, Pet Food, Non food items, exclusive imported food and also premium range of Liquor combined with Fish and Meat.

2022 – Magsons at Canacona which is 1800sqft provides a wide range of categories ranging from Groceries to Global Food.
The store offers all kinds of Frozen products in the vegetarian and non-vegetarian categories which are ready to fry, ready to cook or ready to eat. It has one of the widest varieties of cheese, local and imported.
The upper floor holds all your needs for body care, canned and instant food.

Magsons at this Canacona branch is spread over two floors with a bright but calming yet exciting ambience. Staff is always trained to be friendly and helpful so that the shopping experience is rich and easy.

Rewards and Recognitions

Bharat Petroleum Corporation Ltd recognized our Panaji outlet as the most outstanding growth performer in the whole of its western region in 2009 and awarded the “Vijesh 2010” Award for the highest growth in “In & Out” Stores in 2009-10. A similar recognition was presented to us in 2013.

The Managing Partner Mr Kirit Maganlal was appointed as the chairman for the Trade and Retail Committee of the Goa Chamber of Commerce and Industry(GCCI) and Chairman of the Confederation of Indian Industries (CII) Goa Region 2014.

In 2012, Mr Kirit Maganlal was awarded the prestigious Business Goa “Businessman of the Year 2012 Award”

Mrs Andrea Maganlal runs a highly successful student training programme of Abacus and Mental Arithmetic Mathemetics under the IMA Academy, Goa.

The Food and Grocery Forum India awarded the Group its first edition “FIFI Honours Coca Cola Golden Spoon Award” in Mumbai for retail excellence as a regional Indian player.

In 2016, the Group was honoured with the coveted “Innovative Retail Concept of the Year” at the Corporate Excellence Awards function by Lokmat at Taj Lands End, Mumbai.

In 2017, the Express Group honoured MAGSONS with the “Trendsetters Honours” Award at the FHW Goa Function.

Award for Commendable Services in the field of employing of disabled children received from the Directorate of Social Welfare, Govt of Goa.

Award by Brand Leadership Awards for GOA STATE BEST BRANDS in 2018

Besides, MAGSONS has been covered in every major and minor daily, news publication, sound and visual media in Goa on a consistent basis.

 

Magsons wins Coca Cola Golden Spoon Award 2022

Food and Grocery Forum India is the only business event in India featuring food and grocery retailers, manufacturers, marketers, distributors and vendors, who converge to develop and share business insights and product innovations under one forum.  The Forum also recognizes and rewards those retailers who have undertaken path-breaking innovations in the food and grocery segments across the country while acknowledging their rising importance of modern food retail, and presents them with accolades in the form of the prestigious IMAGES- COCA COLA Golden Spoon Awards.

At such a ceremony, on 7th December, at the India Food & Grocery Forum 2022, the MAGSONS Group, Goa was awarded the “IMAGES Most Admired Food & Grocery Retailer of the year Supermarket Chain – West”” The Award was accepted by Mr Ranjit Rajput, Sr Business Development Head, on behalf of the Magsons Group.

The Award also acknowledged the pioneering and sustained efforts put in by the Magsons Group, for a regional State, in the field of gourmet foods and niche food category product offerings.

What makes this award so special for Magsons is that even with over 16 National bidders for this Award, the Jury unanimously decided to nominate Magsons, Goa, as Jury nominees, at the glittering Awards ceremony at the Westin Hotel, Powai.

This is the second time that Magsons is being honoured with a similar Award, the first one being in 2012 for “excellence in food retailing”.

CEO and Founder of the Magsons Group, Mr Kirit Maganlal, who attending the Forum as a guest Speaker on the subject of ‘Creating a more productive and transparent retailer-brand relationship’  told media persons that this Award was a dedication to the efforts and customer centric attitudes of all the employees and associates of the Magsons ‘family’ chain of stores and it was a great moment of satisfaction for the Group to receive this honour.

Magsons currently operates 14 outlets in Goa, equally spread between North and South Goa districts with 3 new opening this year, at Taleigao Fresh, Canacona (franchise store) and ‘Champagne & Cigars’ at Magsons Towers (an alliance store). In the pipeline are 2 more offerings before the end of the financial year.

Corporate Headquarters

MAGSONS SUPERCENTRE
Opp Taleigao Football Ground, Taleigao 403002
Phones: (0832) 2463700 (3 lines)
Website: www.magsons.in
Email: [email protected]
Contact Helplines: +91 9326107018